The Challenge

In 2015, the upper midwest encountered the largest outbreak of Avian Influenza we have ever seen. The result was millions of dead chickens, turkeys and other poultry. The entire nation felt the sting of it at the grocery store.

In the wake of this outbreak, Biofence presented a solution to one of the biosecurity challenges livestock producers face everywhere. They developed a self contained sanitation system aimed at cleaning trucks that enter and exit a livestock or poultry farm. There system kills deadly viruses and bacteria on the dirty trucks and prevents the pathogens from spreading.

I were challenged with developing a brand strategy and visual identity that would position Biofence as an industry leader in biosecurity going into the future.

Services Provided

  1. Brand Strategy
  2. Visual Identity System
  3. Logo Design
  4. Sales & Marketing Collateral
  5. Tradeshow & Event Materials
Biofence

Strategy & Approach

After extensive research and study the core idea was developed that would serve as the foundation on which the rest of the brand would be built. “Secure Your Livestock. Protect Your Future.” was that idea. It spoke clearly and effectively to both the health of the animals that the farmers raise, and to the security of the farms as businesses.

The rest of the visual identity system was built to support this idea. Drawing inspiration from the idea of a fence, thick, bold borders were utilized often to reinforce the idea of security and safety. This was paired with bold, sturdy typography and impactful photography to complete the visual identity.

The Results

Biofence was able to go to the 2016 Midwest Poultry Federation Convention, the largest regional poultry show in the U.S., in St. Paul, Minnesota ready to introduce their product to the masses. After a wildly successful convention Biofence has secured themselves as an industry leader ready to protect poultry and livestock operations from another deadly outbreak of Influenza or some other virus.

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