Meaningful Moments is Southern Minnesota’s premiere wedding planning and day-of coordination company. Amber Jensen, Meaningful Moments owner, has coordinated and planned hundreds of weddings over the years and knows how to give a bride the day she has always dreamt of.
I was charged with creating a logo, business cards and services booklet that she gives to prospective brides. Amber wanted the logo and collateral to carry both modern and vintage aesthetics.
- Logo Design
- Sales & Marketing Materials
- Print Collateral
Strategy & Approach
I created a main logotype and secondary monogram that are both timeless. The logotype is modern, sexy and appeals to today’s bride while the monogram draws inspiration from vintage packaging and completes the vintage/modern balance.
For the services booklet woven linen paper was utilized to truly give it an vintage feel. Black and white photography and hard angles give the piece a modern edge to juxtapose the vintage linen paper.
Amber and her team now have the tools they needed to continue their early growth and be successful. They can better reach and service prospective brides, all while continuing to bring exposure to the Meaningful Moments brand.