The Challenge

Thriveon provides business level IT to companies who have between 15-500 computers in operation. Their proprietary Information Technology Strategy (ITS™) model provides companies with a proven path to reaching their business goals.

My challenge was to redesign some of their key marketing pieces to be more effective in reaching and converting their target audience.

Services Provided

  1. Visual Identity System
  2. Online Strategy
  3. Web Design
  4. Web Development
  5. Sales & Marketing Collateral
  6. Event & Trade Show Materials
Thriveon

Strategy & Approach

Working with Thriveon’s internal marketing team, we developed and designed a multitude of things that all have a unified voice an design language in order to maximize their effectiveness.

Updating their color palette to be bolder and more powerful was one of the first things we did. We paired this with more modern typography and large drop shadows to creative a design language that was unmistakable, memorable and impactful.

The largest portion we worked on was the redesign of the Thriveon website. Built on the Hubspot CMS,  the new website kept in line with the new design language and was organized to be a sales and lead magnet for the company in a way their old site was unable to.

The Results

As the various pieces began to make their way out into the world the positive feedback was immediate and resounding. The unified visual language and messaging have positioned Thriveon to reach their target audience better, making their marketing more effective.

The redesign of the Thriveon website was the largest piece of the project and it had the largest impact upon launch. When the new website launched, Thriveon saw an immediate increase of online service inquires, leads and new customers.

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Thriveon
Thriveon
Thriveon

“When I started working with Joe Thomas of Pixel Kitchen in Mankato last year, I thought that I was just getting graphic design services. What I have gained, however, has been a whole lot more. As Joe and I have developed our working relationship, I have come to expect and value his understanding of marketing principles; his ability to use graphic elements to build a message; and the way that he moves projects from concept to completion.  I look to Joe to bring me new ideas and a perspective that is different from my own and he doesn’t disappoint. He makes me look good with each project that we do together.” 

Lori Creighton – Thriveon

Thriveon
Thriveon
Thriveon
Thriveon
Thriveon
Thriveon